Brunswick County continues to be one of the most talked about real estate markets in coastal North Carolina. With its mix of beautiful beaches, growing inland communities, and proximity to Wilmington and Myrtle Beach, the area attracts full time residents, retirees, second home buyers, and investors alike.
Whether you are thinking about buying, selling, or simply keeping an eye on the market, understanding what is happening locally can help you make smarter decisions. Real estate trends can vary greatly from one county to the next, and even from one town to another. This update focuses specifically on Brunswick County and the factors shaping the market right now.
A Snapshot of the Brunswick County Market
Brunswick County has experienced steady growth over the past several years. New residents continue to move into the area for the lifestyle, affordability compared to other coastal markets, and overall quality of life. While the rapid pace seen during peak pandemic years has cooled, the market remains active and competitive in many segments.
Home prices have stabilized in most areas, inventory has slowly improved, and buyers now have more options than they did a few years ago. Sellers are still benefiting from strong demand, especially for well priced and well maintained homes.
Home Prices and Market Value Trends
Home values across Brunswick County remain strong, but the market has shifted into a more balanced environment. In previous years, homes often sold within days and above asking price. Today, pricing strategy matters more than ever.
Beach communities such as Oak Island, Holden Beach, Ocean Isle Beach, and Sunset Beach continue to command higher prices due to limited supply and high demand. Waterfront homes and properties with short term rental potential remain especially desirable.
Inland areas like Leland, Shallotte, Bolivia, and Supply have seen continued growth as buyers look for more space, newer construction, and easier access to daily amenities. These areas often offer more value per square foot and attract families and retirees alike.
Overall, prices are holding steady, but homes that are overpriced are sitting longer. Buyers are more informed and cautious, making accurate pricing critical for sellers.
Inventory Levels and Housing Supply
One of the biggest changes in the Brunswick County real estate market is inventory. While still not considered high, there are more homes available now than in recent years. This gives buyers more breathing room and allows for better comparisons between properties.
New construction continues to play a major role in increasing supply. Planned communities and developments are expanding throughout the county, particularly in Leland and along major corridors. These neighborhoods often include amenities like pools, walking trails, and clubhouses, which appeal to buyers looking for lifestyle focused living.
Resale inventory is also increasing as homeowners who delayed selling are now entering the market. This is creating healthier competition and helping stabilize prices.
Buyer Demand and Who Is Buying
Buyer demand in Brunswick County remains strong, though it has shifted slightly. Many buyers are still relocating from out of state, particularly from the Northeast, Midwest, and neighboring southern states. Retirees continue to be a major presence, drawn by the mild climate, golf communities, and coastal lifestyle.
First time homebuyers are also active, especially in inland areas where price points are more accessible. Investors continue to show interest in beach properties and long term rentals, although they are being more selective due to interest rates and regulations.
Cash buyers are still present, but financed buyers now make up a larger portion of the market compared to previous years. This has brought inspections, appraisals, and negotiations back into the process.
Interest Rates and Their Impact
Interest rates play a major role in buyer behavior, and Brunswick County is no exception. Higher rates have adjusted buyer budgets and expectations, but they have not stopped activity altogether.
Many buyers are choosing to purchase now rather than wait, understanding that rates can be refinanced later while home prices and inventory remain competitive. Sellers should be aware that buyers are more sensitive to monthly payments, making pricing and incentives more important.
Homes that are move in ready, energy efficient, and well maintained tend to attract stronger offers even in a higher rate environment.
Days on Market and Negotiation Trends
Homes in Brunswick County are generally spending more time on the market compared to the peak frenzy years. This is not a sign of weakness, but rather a return to more normal conditions.
Well priced homes in desirable locations still move quickly, while homes that need updates or are priced too aggressively may sit longer. Negotiations are becoming more common, with buyers requesting closing cost assistance, repairs, or price adjustments.
For sellers, preparation is key. Professional photos, clean presentation, and realistic pricing can significantly reduce time on market. For buyers, this environment offers more opportunity to negotiate and conduct due diligence.
Differences Between Beach and Inland Markets
It is important to understand that Brunswick County is not one single market. Beach communities and inland towns behave differently and attract different types of buyers.
Beach markets tend to be more resilient due to limited supply and lifestyle appeal. Even during slower periods, demand remains steady for oceanfront, soundfront, and island properties.
Inland markets offer more flexibility and affordability. These areas see higher transaction volume and attract full time residents. New construction plays a larger role here, and buyers often have more choices.
Understanding these differences helps buyers target the right areas and helps sellers set realistic expectations.
What Sellers Should Know Right Now
If you are considering selling in Brunswick County, timing and strategy matter. The market still favors sellers who price correctly and present their homes well.
Minor updates, staging, and repairs can go a long way in attracting buyers. Homes that show pride of ownership tend to outperform those that do not.
It is also important to work with a local Realtor who understands neighborhood level trends, not just county wide statistics. Local expertise can help you position your home competitively and maximize your return.
What Buyers Should Know Right Now
Buyers in Brunswick County have more opportunities than they did in recent years. Inventory has improved, competition is less intense, and negotiations are back on the table.
That said, desirable homes still move quickly. Being prepared with financing, clear priorities, and local guidance is essential. Buyers should also be aware of factors unique to coastal living, such as flood zones, insurance requirements, and maintenance considerations.
Working with a local Realtor who knows the area can help you navigate these details and avoid costly surprises.
Looking Ahead for Brunswick County Real Estate
The outlook for Brunswick County remains positive. Population growth, ongoing development, and lifestyle appeal continue to support the market. While rapid price jumps may be behind us, steady appreciation and strong demand are expected to continue.
Infrastructure improvements, new businesses, and expanded amenities are adding to the county’s appeal. These factors contribute to long term stability and make Brunswick County an attractive place to live and invest.
Final Thoughts
The Brunswick County real estate market is healthier and more balanced than it has been in years. Buyers have more options and negotiating power, while sellers still benefit from strong demand and solid pricing.
Whether you are buying your first home, selling a longtime property, or relocating to the coast, understanding the local market is key. Real estate decisions are personal, and having accurate, local information can make all the difference.
If you have questions about specific neighborhoods, current listings, or what your home might be worth in today’s market, I am here to help. Brunswick County offers something for everyone, and there has never been a better time to explore your options.
Call or text: 910-945-8494
Email: info@bottlenoserealty.com
Visit: BottleNoseRealty.com
